Your agents know everything about your business. They know nothing about your market.

With internal memory, your agents know everything about your business. But they still know nothing about where you stand in your market.

That's not a criticism of how you've built them. It's a structural limitation of how enterprise AI context works today. We've gotten very good at connecting agents to internal systems — CRMs, data warehouses, documentation, ticketing platforms. All of it captures how your business operates.

None of it captures where your business stands.

Internal context vs external context

Internal context is operational. It's your systems of record: how deals move through your pipeline, how support tickets get resolved, how your org is structured, what your product does. When you ground an agent in internal context, it can navigate your processes and answer questions about your operations.

External context is strategic. It's competitive position, market landscape, strategic trajectory. How your positioning compares to alternatives. Where the market is moving. What opportunities and threats exist in adjacent spaces. This context lives outside your company...and it changes constantly.

For example, OpenAI's Frontier launch recognized internal context as foundational. Business Context sits at the base of their agentic stack. That's the right architecture, but it's also incomplete.

An agent with only internal context is operationally capable but strategically blind. It can execute your processes. It can't orient them toward the right outcomes.

The questions external context answers

Internal context helps agents answer: How do we do things here?

External context helps agents answer:

Who are we actually competing against?
How does our positioning compare?
Where is the market moving?
What's our strategic trajectory relative to peers?
What opportunities should we be building toward?

This intelligence usually lives in strategy decks, analyst reports, and leadership's heads. It's assembled manually, updated quarterly at best, and almost never structured for agent consumption.

Strata: External context infrastructure

Strata produces the external context layer. produces the external context layer.

One URL generates structured intelligence on any company's competitive position, market landscape, and strategic trajectory. No integration required. No manual prep. Ready before an agent touches your internal systems.

Here's why that sequence matters: external context frames internal context. An agent that knows your market position first interprets your internal data differently. Your win rates, your pipeline velocity, your feature gaps — all of it means more when the agent understands the competitive landscape you're operating in.

Consider a sales agent preparing for a prospect call:

Internal context alone: Knows your product features, pricing, case studies. Pulls relevant customer stories. Prepares standard positioning.

External context first: Knows who you're competing against for this deal, how your positioning differs, what objections will surface based on competitor strengths, what narrative resonates in this specific market segment. Then uses internal context to support that strategic frame.

The second agent isn't just better prepared. It's operating with directional intelligence that the first agent can't access.

The complete context stack

The enterprise AI stack is maturing. Inference is increasingly commoditized. Orchestration frameworks are converging. The differentiation is moving to context.

A complete context stack has two layers:

Internal context layer: Your systems of record. How your business operates. Frontier and similar platforms are solving this.

External context layer: Competitive intelligence. Where your business stands. This is what Strata provides.

Internal context makes agents functional. External context makes agents strategic. One without the other produces agents that execute efficiently toward outcomes you haven't validated.

The enterprises building both layers will compound strategic intelligence with every agent interaction. The ones building only internal context will wonder why their agents keep optimizing for the wrong goals.

Get started with Strata today. All it takes is a single URL to get started.