Win 2026. Start with Strata.
Revenue leaders: get an outside-in view of your company, competitors, and buyers before committing to 2026 strategy.
The Map Isn't the Territory (But You're Planning Without Either)
Most CROs walk into 2026 planning with a pile of opinions dressed up as strategy.
Win/loss stories from reps who remember what they want to remember. Marketing's ICP deck that nobody in sales has read since March. A stale competitor slide that's eighteen months old.
This isn't planning. It's negotiating whose guess wins.
Here's the thing about context: everyone assumes they have it.
They don't.
What they have is a internal view of an external world. A funhouse mirror version of how the market actually sees them.
What if you could see yourself the way a smart outsider sees you?
Not your pitch deck. Not your positioning statement. The actual story your surface tells when someone lands on your site and tries to figure out what you do, who you serve, and why they should care.
That's what a Context Shell gives you. Drop in a URL, get back structured reasoning: positioning, ICPs, competitors, SWOT, market dynamics. From there, explore artifacts to uncover whitespace, positioning, and the critical insights to win 2026.
The move for 2026 is simple: three Shells.
Your company. Reality-check the story you think you're telling.
Your main competitor. See where their positioning is sharper than yours. (It probably is, somewhere.)
Your best customer. Understand their world so you can show up in it.
Three URLs. Just a few minutes to create your shared foundation that isn't someone's opinion.
Now the interesting questions become possible:
Where are you spread too thin?
Whose narrative would you believe if you were the buyer?
What whitespace exists that nobody's claiming?
These questions are unanswerable when everyone's working from different maps. They become obvious when you're all looking at the same territory.
The CROs who win 2026 won't be the ones with the boldest targets.
They'll be the ones who finally agreed on what's true before deciding what to do about it.
Context first. Strategy second. Everything else follows.